13 Codes Academy


JOIN The 13 Codes Academy TODAY!

. . . Founding Member pricing of only $147 through August 23!

Two times each year, I host a live, in-person event, where I personally mentor men of action on how to apply The 13 Codes to every area of their lives. But I get that not every man CURRENTLY has the option of making an investment like this to attend The 13 Codes LIVE in person. In fact, I’ve heard from men in The 13 Codes community all over the globe (all around the USA, the UK, Canada, Spain, New Zealand, Australia and Thailand) who want to attend The 13 Codes LIVE but just aren’t in a position to travel around the world for a weekend conference.  

And I don’t want you to miss out on this incredible, life-changing content. I don’t want you to miss out on learning to give your wife the LOVE she wants IN EVERY WAY! I don’t want you to miss out on learning how to get the PAY you deserve because you’ve EARNED it! I don’t want you to miss out on gaining the RESPECT of your partner and your colleagues because you DESERVE it!

So, I hired a top videographer to capture every single second of my teachings on The 13 Codes, and I’ve packaged these hours of footage into an online academy for YOU! You don’t have to fly across the country to gain this valuable information! You’ll have unlimited access to my in-depth teachings on each and every one of The 13 Codes, right from your laptop.

In The 13 Codes Academy, you’ll learn how to:

  • Break away from the herd mentality  
  • Honor the women in your life and build a strong romantic relationship  
  • Get your lady to be infinitely more receptive to your desires and advances  
  • Be more successful financially  
  • Commit to your highest purpose + follow it unwaveringly
  • Gain the respect of your kids  
  • Demonstrate courage in your daily actions  
  • Live with intention  
  • Plus learn how to incorporate other life-changing techniques into your daily regime! 


When I wrote the 21st Century Knight’s Code of Conduct, I created it to equip men to live with integrity, honor and valor. Each of The 13 Codes sheds light on an area where you can EXCEL! No more mediocre existence. By following The 13 Codes, you’ll live a life that matters, in all the most important ways.

If Only I’d Followed The 13 Codes Sooner, I Could Have Avoided 5 Years of Marriage Combat!

I’m Bill McDonald and if you haven’t heard my story, you’re in for quite the tale.

From a difficult childhood, to two decades in the military and service as a Green Beret, to the collapse of my first marriage, to incredible financial success in business, to the renewal of my second marriage, I’ve seen the best and the worst of times. I know that as a man, YOU have the choice to survive or to thrive.  

Wouldn’t YOU like to have a STRONG MARRIAGE? How about SATISFACTION with your WORK?  

If there are 2 areas that REALLY matter in life, they’ve got to be your WORK and your RELATIONSHIP! If you’re partnered, there are very few hours of your life that you’re not spending either in your career or with your significant other. So you’d best make those hours COUNT!

I learned this the excruciating way. I spent decades surviving, being mad at the world, and shaking my fists at God and those who tried to help me. At some point, I convinced myself that I could strive my way to the top.

 I could perform better than anyone else, make more money, take bigger risks for bigger payoffs. And oh, it worked. For a time. But over the long haul, all that striving put a strain on my closest relationships that nearly tore them apart. I lost one marriage and put extreme stress on another.If you’re ready to walk in your fullest potential, and to make the next year of your life the most fulfilling one yet, I’ve got the keys to your success! 

And then, when I suffered a debilitating injury in my 40s, I had to learn how to live from a state of STRONG SURRENDER. I couldn’t control all the circumstances of my life - any more than I could bring back the feeling in my right arm after the injury. But I COULD control my reaction to the challenges that life threw my way. I’m a man on a mission to help others unlock and pursue their full potential - to be their best selves - to show up fully in the lives of their loved ones!  

 And I’m teaching men how to do this starting NOW! I don’t want anyone else to waste time striving and straining like I did. Each moment of life is a precious gift, and we owe it to ourselves to live a life of integrity, honor, and valor each and every day.  

 You NEED to enjoy your work and REVEL in your relationship! Anything less is not going to get you the happiness you deserve and desire.

Are you ready to walk in your fullest potential, and make the next year of your life the most fulfilling one yet? 


Find And Follow Your Purpose! Action is ATTRACTIVE! 

When you enroll in The 13 Codes Academy, I’m going to share with you everything I’ve learned about living with integrity -- from my decades of military service -- to my success in the business world -- to my navigation of challenging familial relationships -- to my perseverance through a debilitating injury that could have left me hopeless. I’ll show you how to apply The 13 Codes in your own life so that you live a richer, fuller, more vibrant life. You’ll find more satisfying work and more fulfilling (and FUN!) relationships.

Here’s how the content I teach inside the Academy can change your life:

Matt Morse Entrepreneur and Digital Marketing Consultant

"Bill's 13 Codes have improved the way that I live each day. He is a tremendous inspiration to living a higher standard. I had the honor of being in attendance at one of Bill's recent live events, where he poured every ounce of his heart and soul into the audience. If you want to take your life to the next level, invest more time around Bill McDonald!"

Griffin Gum Director of Audio/Video Production

"There is so much great content that you can apply to your everyday life. Bill does a terrific job of taking you through a framework of codes that will help you become a 21st Century Knight. One of my biggest takeaways was the teaching on Code 2: Gallantry and the importance of creating a FIP (Female Intelligence Packet) for my Fiancée. This is of the utmost importance if you want to treat your spouse or girlfriend as well as you possibly can."

Tom Dixon Elite Performance Coach

In today's society it seems harder and harder to define the role of the man. Our surroundings have done a great job of domesticating us into a smaller version of ourselves so we can all fit in and get along. If you are like me, I have searched high and low to find like-minded men to get back to our true identity. To be a part of a team that fights for the greater good in all of us. I found that in Bill McDonald and his 13 Codes. I have seen first hand how it transforms men into better husbands, fathers, businessmen and contributors to their communities. Even if you think you are good and do not need to be surrounded by greatness, surround yourself with Bill for one day and he will open up a new world you have always been craving.


. . . to Love and Be Loved! . . . for Financial SUCCESS! . . . for a fitter BODY! . . . for a wise MIND! . . . for stable EMOTIONS! 

But standing where you are right now, you may not feel that way. Do any of these situations describe your life right now?

  • Your FINANCES are a mess. You’ve been hit hard by the economic downturn and you’re not sure how you’re going to recover.
  • Your RELATIONSHIP is in ruins. You let temptation get the best of you and destroyed the trust in your relationship. Or you emotionally abandoned your spouse and she sought comfort from someone else. Or no one’s cheated (yet), but you act like roommates instead of lovers.
  • Your kids are running wild. You’ve given up on creating any sort of order or discipline in your home. Your children don’t respect you, and raising them well seems like a lost cause.  
  • Your health has fallen by the wayside. You’ve let middle age get the best of you, physically. You’ve got a belly, and you’re huffing and puffing after going up even one flight of stairs.  
  • You’ve become boring. You used to DO things! You were active - you explored. Now you just watch sports and live vicariously through the younger, fitter guys who saunter across your TV screen.

It’s Not Too Late!

No matter where you are in your life at this moment, it is NOT too late to fulfill your potential. You may be scarred and bruised, but broken bones grow back stronger than they ever were in the first place. And those of us who’ve faced the most grueling trials enjoy the most fulfilling victories!

The 13 Codes Academy Can Be YOUR New Beginning!

Maybe you’ve been through the wringer for the last few years (or decades). You’re close to throwing in the towel and settling for what you’ve grown accustomed to. Blah job, boring love life. It’s not great, but it’s okay.


The 13 Codes Academy will show you what is possible for you! In more than 13 detailed video modules, you’ll learn strategies that can enhance every major area of your life. 

Here’s a breakdown of what you’ll receive when you register for The 13 Codes Academy!

Video Modules of My In-Depth Teaching on Each and Every One of The 13 Codes  

This training consists of HOURS of crucial content that will help you take your life to the next level in EVERY area: physically, emotionally, mentally, and intellectually.  

In-Depth Study of the FIP (Female Intelligence Packet)  

Because - let’s face it - our relationships with the opposite sex are some of the most challenging ones we’ll ever experience. I personally experienced the breakdown of my first marriage and FIVE years of what I now not-so-laughingly refer to as “marriage combat” in my second (and forever) marriage before cracking the code on how to appreciate and honor my wife. I’ll show you HOW to do this so you can be spared that PAIN!

PDF Guides and Other Written Materials to Enhance Your Learning 

You’ll be provided with PDF guides and written materials that will complement the video modules. You can print out these materials to help you integrate the new concepts you’ll learn into your life! (One of them is going to have you engaging in some very scintillating detective work).

PLUS! Enjoy a BONUS presentation from special guest speaker, Scott Mann!  

Scott Mann is a Speaker, Trainer and Author who is dedicated to cultivating stellar leadership qualities in men. He will share the insights and wisdom gained from his own service as a Green Beret, and he’ll help you discover how to rebuild trust and connection with those who matter most.  

This Could Be Your Breakthrough!

When you register for The 13 Codes Academy, you could end up with a story like Isaac’s:

Isaac Rutherford Security Specialist

“The critical impact and subsequent outcome Bill McDonald has had in my life, because of his intentional intervention and stout leadership during the last 6 months of one on one mentor-ship is tremendous. He has helped me overcome $40,000.00 worth of debt, through financial coaching. He called out the man and leader that I have allowed to be dormant in me, through his no-excuse, direct leadership style. He taught me to think "outside the box," utilizing in-depth causative investigative, research and analytical skills, along with many hours of understanding the art of negotiation to help me obtain the outcomes I need and want to put myself and family back into a place of power / authority financially, spiritually and socially. Further, he coached me through eliminating toxic thinking that was not only crippling me, but also my marriage, career and life long dreams. In doing so, I have eliminated toxic relationships, schedules and subsequent anomalies and now live at a higher standard of mental, physical, emotional and spiritual quality of life that my entire family is now soaking up like water in the desert.

My confidence, internal compass, pocket book and marriage have not been this strong in many years. I allowed the small things, the fleeting thoughts here or there, the "just this once," compromises to hollow me out. Thank you Bill for standing alongside of me; and calling me out. I once was a Nomad, Mercenary and Grunt - but now I am daily living with honor, pursuing the higher calling of a Knight!”  

And the BEST Part Yet???



Don’t wait to claim your spot in The 13 Codes Academy! The Academy officially opened its doors on August 2, 2017. And we are incredibly excited to announce:

Founding Member pricing of only $147!!!! 

This is a one-time opportunity to join this program at this price!

*The price of The 13 Codes Academy will NEVER be this low again! So take advantage of this special Founding Member Pricing offer to save!